Warhammer is mainstream.

That alone will get investors and financial speculators to pay attention.

And fight it did.

gundam assemble miniatures game winged titan

This change in strategy, and the Stranger Things Effect, weaved into a recipe for success.

Yes, that’s really what they’re called.

Then you’ve got the video games.

Command Towers in MTG.

Games Workshop has been licensing its IP to various developers for years.

I expect to see developers compound on this as Warhammer becomes more mainstream.

More Space Marine 2 battle passes, more CRPGs based on the dustiest corners of the Imperium.

MTG Counterspell Cards Three in a line.

Heck, I even think we’ll see Creative Assembly announce Total War: Warhammer 40K this year.

2025 promises to do that.

You think that the mainstream media already misreports Warhammer players as smelly basement dwellers?

A Blood Angels Captain from Warhammer 40,000 tabletop.

It’s this treatment from the mainstream press that we’re not ready for.

It’s going to be nigh on unbearable.

But there is a bright side.

A Blood Angels Captain leading a unit of Intercessors from Warhammer 40,000 tabletop.

More coverage means more players.

Warhammer is no longer a niche hobby, and hasn’t been for a while.

We can direct how the media sees Warhammer hobbyists.

Warhammer 40,000: Space Marine 2 Bulwark class in Dark Angels cosmetics

We can be welcoming for new players and painters.

Fans are excited for Gundam Assemble, but Id err on the side of caution.

An unhelmeted space marine looking contemplatively at some candles in the warhammer 40k secret level episode.

Tabletop

Warhammer