So why the secrecy?
The same announcement also revealed Wizards is already partnering with Nickelodeon for aSpongeBob SquarePantsSecret Lair.
So far, this years sales have been inspired by this years sets.
Why Keep It Secret?
The slow announcement of Avatars potential set has been utterly confusing.
Was it a licensing problem?
Was it branding, and Wizards hasnt decided on a name or logos for the set yet?
The most likely reason for keeping schtum about Avatar is simply hype.
Having a secret thing to reveal a few months down the line keeps the promotional cycle going.
But in this case, its the wrong move.
Universes Beyond was the big controversy of Octobers reveals.
Wizards knew this was going to go down badly with fans, but Avatar could have saved the day.
Oswald Fiddlebender by Steven Belledin
Theyre expansive fantasy worlds, and I cant think of anything that fits that better than Avatar.
Taking on the role of a Planeswalker, players build decks of cards and do battle with other players.
Kefka by Arif Wijaya
Created by Richard Garfield in 1993, Magic: The Gathering (MTG) has become one of the biggest tabletop collectible card games in the world. Taking on the role of a Planeswalker, players build decks of cards and do battle with other players. In excess of 100 additional sets have added new cards to the library, while the brand has expanded into video games, comics, and more.
