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Summary
Grand Theft Auto 6is predicted to be the biggest video game launch ever.
It’s no surprise publishers are scrambling to avoid releasing during the same period as Rockstar’s upcoming mega-hit.
“We don’t want to be anywhere near that.
We are working up multiple different plans for our titles.”
We will nudge our releases back or forward three weeks to avoid it.
Of course, the problem is everyone is going to do the same.
Publishers are especially fearful about the possibility of Rockstar launching GTA 6 in late October or early November.
These are prime commercial months as consumers gearing up for the holiday period begin to spend money.
This could result in a slew of triple-A games releasing the month before Grand Theft Auto 6.
Rockstar is no stranger to delaying games, but there haven’t been any murmurings of a delay yet.
