A few months before,The Last of Ushad proved that video game adaptations could now be prestige fare.
The Super Mario Bros. Movie
Decades of superhero movies have changed the consensus around adaptations, too.
An adaptation being “faithful” is good now, but it wasn’t in the ’90s.
More importantly, the 30 years between both movies has allowed for several new generations to become Mario fans.
Everyone in between, too, had the opportunity to get to play Mario games as a kid.
The plumber’s longevity gave the movie a broad appeal that crossed generational lines.
So how did Minecraft do it?
Well, young people drive ticket purchases for event movies like this.
When youre attempting to get butts in seats for a blockbuster, 18-35 is the most valuable demographic.
We put the McDonalds Minecraft Meal through its paces, and that includes Grimace.
