Industry power players believe that AI is poised to be the future.

Big Hops' gameplay is way more emergent and systems-driven than most 3D platformers.

“It’s backward-looking.

Big Hops tongue swinging over the ocean.

Big hits are forward-looking and, therefore, need to be created out of thin air.

Being the most creative means not just thinking outside the box; it means there is no box.”

WhenPUBGfirst arrived on the scene in 2017, there was really nothing else like it.

Split image with Heretic stars Chloe East and Sophie Thatcher in character on the left and Hugh Grant looking villainous on the right. Half of his face is shrouded by lines of code.

It sounded like absolutely nothing else I’d played.

Hearing someone else describe an experience so unmoored from other games at the time immediately had me interested.

Fortnite was also boosted by being free-to-play.

Grand Theft Auto 6 Jason Close-Up Driving

Corporations may want to implement AI for cost-cutting reasons, but players will always want things that surprise them.

An AI booster might be tempted to say that this trend means human artists are cooked.

All of the originality is coming from the human element.

GTA 6 key art with lines of code in the background.

The derivative parts of the equation are all coming from the AI.

No one could have predicted Tarantino or LocalThunk.

The humanity is not optional.

A photo of three Balatro joker cards set against a pixel-star background.

It’s hard to quantify, but it suffuses the entirety of an artist’s work.

AI can’t do that.

It has no transformative self to add.

Triple-A Games

The credits let you know where the filmmakers stand, and I want to see more of that.

Grand Theft Auto 6